Fair pay chain table proposal with zzp rates for five roles of professionals in culture marketing and communications: respond now!

Role matrix

STYR’s role matrix includes the five distinct roles within Culture MarCom. These are: consulting; generalist; management & coordination; project lead; specialist. Within the STYR model for weighting roles, problem solving ability is central. In this model, there are six rating groups from practical to abstract and 20 corresponding levels. The roles in Culture MarCom are classified into the main groups II, III and IV and assigned levels 5 through 11.

For consultation:

Role matrix. STYR. June 2024.

5 roles

An overview of each of the five roles within the matrix has been prepared. This briefly states the nature of the assignment appropriate to a particular role. There is an explanation of the STYR rating group(s) to which the role belongs. For each level within a group, the required problem-solving ability is described and the so-called framework of the assignment that may belong to such a level. A (synonym) list with names of assignments and roles has been added, because in Culture MarCom many types of topical names occur. Finally, there is a cultural assignment description for each level as an example.

For consultation:

Role Advice. STYR. July 2024.

Role Generalist. STYR. July 2024.

Role Management and Coordination. STYR. July 2024.

Role Project Management. STYR. July 2024.

Role Specialist. STYR. July 2024.

From wages to zzp rates

Based on the valuation of the five roles and their levels, STYR has linked salaries to them given the median of the General Market Netherlands. This is the salary including 8% vacation allowance and other fixed so-called emoluments/rewards. Experienced workers are assumed. Furthermore, a zzp surcharge of 70.5% was justified and determined. Repeated research has shown that the cultural collective bargaining agreements that are considered fair pay generally pay 10% to 20% less than the General Market Netherlands. This often leads to outflow from general occupational groups. For completeness, STYR nevertheless showed a so-called cut-off with 15% lower rates for freelance MarCom professionals in the cultural sector.

For consultation:

From wages to zzp rates. STYR. July 2024.

Manual MarCom Framework

There is a ‘Manual MarCom Framework. Fair pay for freelance MarCom professionals within the cultural sector.’ The Framework is intended for assignment providers and freelance MarCom professionals (contractors) within the cultural sector. It gives contract providers tools to determine the weight of MarCom assignments offered in terms of problem-solving capacity and appropriate rates (fair pay). It can also be useful for clients. They can go through three steps as part of the assignment: role with description, valuation group, level. In addition, the Framework gives contractors insight into their own problem-solving capabilities. This makes them better able to take on appropriate assignments at a fair(er) rate. Furthermore, the MarCom Framework can be used by contractors in their personal development.

For consultation:

Manual MarCom Framework. STYR. July 2024.

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Fill-in form

Download the entry form below. You can email it back to fairpacct@platformacct.nl preferably before Sept. 16.

Fill-in form

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Previous fair pay practice tools from the chain table

The Culture Marketing and Communication chain table has already presented three fair pay practice tools on December 1, 2023 following an earlier public consultation. A Manifesto on the value of cultural marketers with the motto: “Without cultural marketers, no audience. Without audiences, no culture.’ A Whitepaper with seven related practical examples. Plus a comparison of the remuneration for five types of MarCom positions in various cultural collective bargaining agreements with those in the BV Nederland. Furthermore, two specific underpinnings have been made earlier. A Reference Framework with job titles and scales in existing cultural and some adjacent collective agreements/guidelines. And a study of project criteria for costs of marketing and communication by funds and governments.

To be noted:

‘Manifesto. Without culture marketers no audience. Without audiences no culture’. October 2023.

‘Whitepaper. ‘From manifesto to reality. Seven powerful case studies on the impact of marketing and communications’. October 2023.

‘Five job levels in culture marketing and communications. First comparison between the BV Nederland and the cultural sector’. September 2023.

‘Fair pay assignment work Marketing and Communications cultural sector, CLA reference framework’. Social Finance Matters. December 2022.

‘Cost of Marketing and Communication Cultural Sector, Project Criteria by Funds and Governments’. Social Finance Matters. April 2023.