
Outcomes research on professional practice of digital cultural artists and creators: A vast field without strict boundaries
Publication: 15/10/24 | Photo: Tom Mesic
The Digital Culture chain table collected information on the independent professional practice of digital culture artists and creators based in the Netherlands. The goal: to be able to form a full picture of how digital culture artists and creators organize their professional practice, to gain insight into the current working conditions within the digital culture sector and to identify suitable and desirable working conditions. The results of this research are now available in the survey report “Digital Culture: A Vast Field Without Strict Boundaries.
Survey design and purpose
In March 2024, the Digital Culture chain table collected information from digital cultural artists and creators based in the Netherlands about their independent professional practice through an anonymous survey. 29 questions were asked, 11 of which were mandatory, divided into 5 categories:
- Profile
- Type of activities
- Reward
- Bandwidth of income
- Opinion on fair practice
The survey was conducted in both Dutch and English because of the large proportion of international digital culture artists and creators based in the Netherlands. Therefore, the report will soon be made available in English as well. The survey was fully completed by 87 respondents.
Not only do the survey results provide insight into how digital cultural artists and creators organize their professional practice and the current working conditions within the digital culture sector, they also serve as input for the Fair Practice Guide. The Fair Practice Guide is a document prepared by the chain table, led by Marije Baalman, that digital cultural artists and creators will be able to use when composing or negotiating their fees.
View all the practice tools from the Digital Culture chain table under the ‘practice tools’ heading.
Key survey findings
The survey results show that the digital cultural artist and creator is a jack-of-all-trades who performs many activities and work, within different roles and phases of the work process. Many of these activities and work are unfunded or underfunded. Respondents indicated that especially the writing of (concept) proposals and fund applications, travel time, maintenance of the work and research are insufficiently funded by the client. For more than half of the respondents, however, research is one of the three most frequently performed activities within professional practice, next to “design” and “storytelling. Because of insufficient funding, many unpaid hours are invested in assignments and projects. Only one respondent indicated that they never invest unpaid hours.
- Read the full survey reporthere, with a summary on page 3
- View the Dutch-language survey here.
- View the English-language survey here.
Awareness of the digital culture maker’s many roles necessary
Although respondents feel a very high urgency for fair and better pay at all, enforcing and implementing fair pay is difficult. The aspects on which funds measure, tight client budgets and not being able to determine the hourly rate themselves are, among other things, obstacles on the road to fair pay. Fair pay for digital cultural artists and creators requires, among both clients and the professionals themselves, greater awareness of the many roles that digital cultural artists and creators take on, and the work and activities that are performed as an extension of these, within the various phases that make up the work process.