Marketing and communications chain table develops guideline rates for freelance marcom work
Photo: Culture Marketing
Initiated by Culture Marketing and Platform ACCT, a group of 12 freelancers and clients are working to develop guideline rates for freelance marketing and communications work. An update.
The chain table “marketing and communication professionals in culture” was launched in October 2022. The chain tables are part of the fairPACCT program funded by the Ministry of OCW. The goal of fairPACCT is to translate the Fair Practice Code into concrete tools that can be used in practice.
Start of the chain table
The start of the chain table ‘marketing and communication professionals in culture’ was a study on hourly rates of freelance marketing and communication professionals by Cultuurmarketing. The results made it clear that there are large differences between hourly rates, that clients take little account of the number of years of experience a freelancer brings to the table, and that there is a need for guidelines that take into account, among other things, work experience, the type of work and the scope of marketing and communications assignments.
Establishment of guideline rates
The chain table consists of 12 participants who, under the leadership of chair Joan Nunnely, set themselves the task of developing these guidelines. Three meetings have since taken place and the necessary research has been conducted to go along with the creation of the guideline rates.
It turns out that behind the intention to fairly compensate freelancers who perform marketing and communications assignments for the cultural and creative sector, there are a number of causes that mean this does not always work out. Cultural Marketing has outlined these causes.
“Freelance talk: towards guideline rates”
Would you like to learn more about the chain table and the surveys that were conducted? On April 17, Culture Marketing, in collaboration with fairPACCT, is organizing an online meeting in which participants of the chain table will provide an update on the process and discuss the results of the above studies. Participation in this meeting is free.
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