Ontwerp:: Formfest, Grafisch Geluk
Fair pay practical tools
The Culture Marketing and Communication chain table of fairPACCT hereby presents three fair pay practical tools. These include a Manifesto on the value of culture marketers and a White Paper with seven associated practical examples. It also involves a comparison of the remuneration for five types of MarCom positions in various cultural collective labor agreements (CAOs) with those in the Dutch business sector (BV Nederland). These positions are: head, coordinator/advisor, employee (all-round), specialist, and creator. Two specific supporting documents have been produced: a reference framework with job titles and scales in existing cultural and some related CAOs/guidelines, plus a study into project criteria for marketing and communication costs by funds and governments. All too often, these costs are regarded as overhead that can be easily scrapped, even though they are of essential importance. The chain table motto in the Manifesto is therefore: ‘Without culture marketers, no audience. Without an audience, no culture.’
Practical tools:
FairPACCT Culture Marketing and Communication Chain Table Comparison of remuneration in the cultural sector with the Dutch business sector ‘Five job levels in culture marketing and communication. First comparison between the Dutch business sector and the cultural sector. September 2023.’
Specific supporting documents:
Review of additional activities
The consultation did not lead to changes in the fair pay proposals. Consequently, they became the definitive practical tools of the chain table in November 2023.
Outlook on additional activities
The chain table intends to have a job evaluation agency create an official overview of positions in culture marketing and communication, including descriptions, evaluations, and grading. This will supplement its own overview of existing titles and remuneration for five positions. It is important that this agency weighs the talents of the workers alongside standard criteria such as ‘skills and responsibilities.’ Furthermore, the positions must have contemporary titles and up-to-date content, given the major changes in society and the methods of (interpersonal) communication. Additionally, the chain table is working on a communication and implementation plan regarding the three fair pay practical tools it has already developed. In its view, governments, funds, employers, and others must become more aware of the substantive and financial value of workers/freelancers in marketing and communication. The network organization Cultuurmarketing is a particularly important national partner in this regard.
More information
FairPACCT Culture Marketing and Communication chain table
(read more under the heading ‘news’ or ‘about the table’)
