Culture Marketing and Communication Sector Table
Fair practice for marketing and communication professionals working on behalf of cultural institutions
Objective
Type of activity:
Recently, the chain table has been involved in organizing meet-ups and webinars for freelancers and clients to raise awareness of the calculation tools. Presentations, guest lectures, and inspiration sessions are also given at educational institutions about fair pay in practice, including guideline rates for freelance MarCom professionals.
Duration:
From October 2022
Participants:
Cultuurmarketing.nl, NAPK, various independent professionals, various directors / heads of marketing / business managers of cultural institutions, Fontys University of Applied Sciences.
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About the Table
The sector table was established in October 2022 and consists of twelve professionals from the field. These include both (independent) cultural marketing and communication professionals and clients. Led by independent chair Joan Nunnely, entrepreneur and D66 Council Member for the Municipality of Rotterdam, the sector table conducts or commissions research and works on concrete guidelines and tools to promote fair pay in this subsector.
The calculation tool developed by the sector table does not lead to a single fixed rate, but rather encourages negotiations with the client regarding the fee and provides guidance for both contractors and clients.
Participants
Below you will find a list of all participants. Is something incorrect or would you like more information? Please contact the team.
Documents
- Preliminary research: Situation and requirements for Marketing and Communication in the Cultural Sector, fair compensation for freelancers. March 2022 Cultuurmarketing
- Practical tool 1: Manifesto. No audience without culture marketers. No culture without an audience. October 2023.
- Practical Tool 2: White Paper. From manifesto to reality. Seven powerful best practices on the impact of marketing and communication. October 2023.
- Practical tool 3: Comparison of remuneration in the cultural sector with the Dutch business sector. 'Five job levels in culture marketing and communication. First comparison between the Dutch business sector and the cultural sector'. September 2023.
- Practical Tool 4: Role Matrix. STYR. November 2024.
- Practical Tool 4a: Advisor Role. STYR. November 2024.
- Practical Tool 4b: Generalist Role. STYR. November 2024.
- Practical Tool 4c: Manager and Coordinator Role. STYR. November 2024.
- Practical Tool 4d: Project Leader Role. STYR. November 2024.
- Practical Tool 4e: Specialist Role. STYR. November 2024.
- Practical Tool 5: From Salary to Freelance Rates. STYR. November 2024.
- Practical Tool 6: MarCom Framework Manual. STYR. November 2024.
- Detailed Study 1: Fair pay for contract work in Marketing and Communication in the cultural sector, Reference Framework Collective Labor Agreements. December 2022, Social Finance Matters.
- Detailed Study 2: Marketing and Communication costs in the cultural sector, Project criteria by funds and governments. April 2023, Social Finance Matters.
- Fair Pay Freelance Rates Marketing and Communication Professionals, Work for cultural institutions