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Practical Tool No. 2 | Culture Marketing and Communication | ‘Whitepaper. From manifesto to reality. Seven powerful case studies on the impact of marketing and communication. October 2023.’

Practical tools are developed by the sector table, potentially with the assistance of external research agencies. A practical tool can take the form of a best practice, a conceptual framework (with definitions), a manual, a fee guideline, or a proposal for (collective) agreements.

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