Practice Tool No. 2 | Culture Marketing and Communications | ‘Whitepaper. From manifesto to reality. Seven powerful case studies on the impact of marketing and communications. October 2023.’

Practice Tool No. 2 | Culture Marketing and Communications | ‘Whitepaper. From manifesto to reality. Seven powerful case studies on the impact of marketing and communications. October 2023.’

Practice instruments are developed by the chain table, possibly with the help of external research agencies. A practice tool can take the form of a good example, a framework of terms (with definitions), a manual, a fee guideline or a proposal for (collective) agreements.

Practice Tool No. 2 | Culture Marketing and Communications | ‘Whitepaper. From manifesto to reality. Seven powerful case studies on the impact of marketing and communications. October 2023.’

Whitepaper