Fair pay practice tools: Manifesto, Whitepaper and comparison of five job levels professionals culture marketing and communications

Fair pay practice tools

The Culture Marketing and Communications chain table of fairPACCT is presenting three fair pay practice tools at this event. These include a Manifesto on the value of cultural marketers and a Whitepaper with seven related practical examples. It also concerns a comparison of the remuneration for five types of MarCom positions in various cultural collective bargaining agreements with those in the BV Nederland. These positions are: head, coordinator/advisor, employee (all-round), specialist, creator. Two specific underpinnings were created. A reference framework with job titles and classifications in existing cultural and some adjacent collective bargaining agreements/guidelines. Plus a study of project criteria for costs of marketing and communication by funds and governments. After all, too often these costs are considered overhead that can be quickly swept away, while they are essential. So the chain table motto in the Manifesto is, “Without cultural marketers, no audience. Without audiences, no culture.’

Practice tools:

FairPACCT Chain Table Culture Marketing and Communications Manifesto ‘Manifesto. Without culture marketers no audience. Without audiences no culture. October 2023.’

FairPACCT Chain Table Culture Marketing and Communications Whitepaper ‘Whitepaper. From manifesto to reality. Seven powerful case studies on the impact of marketing and communications. October 2023.’

FairPACCT Chain Table Culture Marketing and Communication Fee comparison in cultural sector with BV Nederland ‘Five job levels in culture marketing and communications.

Specific coasters:

SFM Research: Fair pay assignment work Marketing and Communications cultural sector, Reference Framework for Collective Bargaining Agreements, Dec. 2022

SFM Onderzoek: Kosten Marketing- en Communicatie cultuursector, Projectcriteria door fondsen en overheden, apr. 2023

Review of consultation

The consultation did not result in any changes to the fair pay proposals. With that, they became final practice tools of the chain table in November 2023.

Looking ahead to additional activities

The chain table wants a job evaluation agency to create an official overview of jobs in culture marketing and communications. With descriptions, valuations and gradings. This is in addition to its own overview with existing designations and evaluations of five functions. It is important that this agency weighs the talents of the employees in addition to the usual criteria such as ‘ability and ability’. Furthermore, these must be functions with contemporary designations and a current content in view of the major changes in society and in the manner of (mutual) reporting. Furthermore, the chain table is working on a communication and implementation plan given the three fair pay practice instruments it has already developed. Governments, funds, work providers and others must, in its view, become more aware of the substantive and financial values of the workers/self-employed in marketing and communication. Especially the network organization Cultuurmarketing is an important national partner in this.